JM 421 Case-Based Learning Group

课程类别Faculty of Journism and Mass Communication

Case-Based Learning Moodle page. 

Teacher: Ting-ChunRay

JM421 CSR/Management Role-play

课程类别Faculty of Journism and Mass Communication

Role-play Module for students in JM421 Media Business Management

Teacher: Ting-ChunRay

Media Business Management 2021

课程类别semester 1

Theoretical aspects of concepts, principles, procedures, strategies, and data sources.  Case studies in media business management.  Evaluation and comparison between media business.


Teacher: Ting-ChunRay

Introduction to Communication 2021

课程类别semester 1

Definitions, concepts, principles, procedures, roles and responsibilities of communication. Levels of communication, as well as exploring the change of media landscape.   

JM421 Media Business Management 2022

课程类别semester 1

Theoretical aspects of concepts, principles, procedures, strategies, and data sources.  Case studies in media business management.  Evaluation and comparison between media business.


Teacher: Ting-ChunRay